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2020 Chinese Canton Fair Date and Instructions

Katherine Ke 2020-04-29

The China Import and Export Fair, also known as the “Canton Fair”, was founded in the spring of 1957. It is held in Guangzhou each year in spring and autumn. It has more than 40 years of history. With the longest history in China, the highest level, the largest scale, the most complete variety of goods, the most buyers, and the widest distribution in country areas, it is the best comprehensive international trade event, also known as “China’s Exhibition NO. 1”. The Canton Fair is composed of 48 trading delegations. Thousands of foreign trade companies, production enterprises, research institutes, foreign-invested / wholly-owned enterprises, and private enterprises with good credit standing and strong strength participate in the exhibition.

2020 Canton Fair Date

According to the practice of previous Canton Fairs, the Spring Canton Fair was held from April to May for a period of 15 days. In the spring of 2020, is canton fair cancelled due to  severe situation of the COVID 19 epidemic? NO, the 127th canton fair April is not cancelled. In order to actively respond to the impact of the COVID 19 epidemic, the Chinese Ministry of Commerce informed that the 127th Canton Fair April 2020 will be held online from June 15-24, for a period of 10 days. and decided companies will not be charged for participating in the exhibition, they will not charge any fees for cross-border e-commerce platforms participating in simultaneous activities during the fair. On June 15th, it is planned to hold an online launching ceremony, inviting senior foreign government officials and well-known entrepreneurs to connect synchronously.

Exhibits of 2020 Canton Fair

The products of this export exhibition are divided into 50 exhibition areas according to 16 major categories of goods: Electronics & Household Electrical Appliances, Lighting Equipment, Vehicles & Spare Parts, Machinery, Hardware & Tools, Building Materials, Chemical Products, Energy Resources, International Pavilion, Consumer Goods, Gifts, Home Decorations, Textiles & Garments, Shoes, Office Supplies, Cases & Bags and Recreation Products, Medicines, Medical Devices and Health Products, Food.

This online exhibition has a total of 10 days, and all exhibition contents are online at the same time. In the past, these different categories were held separately at different times, such as electronic products and lighting products, It is usually displayed in the first period. Tableware and kitchen utensils, toys, gifts and gifts, and holiday items are displayed in the second period. The last is food, men’s and women’s clothing, clothing and other categories, each period is 5 days. Thunlit is mainly engaged in student lamp products. If you are interested in lamp products, welcome to consult and purchase. The product page https://www.thunlit.com/desk-lamp/, the wholesale price is super competitive.  

The import exhibition is divided into 6 categories, namely: Electronics & Household Electrical Appliances, Building Materials & Hardware, Machinery Equipments, Food & Drink, Household Items, Fabrics and Home Textiles.

Instructions for Participation in the 127th Canton Fair

Because of the impact of the new COVID 19 epidemic, this exhibition took the form of an online exhibition for the first time. Here is a summary of questions to help exhibitors answer know more about the online Canton Fair. If it’s not enough, please visit official site or help, http://www.cantonfair.org.cn/en/index.aspx

1. The scope of online exhibitors?  

Export Exhibition: Exhibitors are about 25,000 companies that have been arranged by the booth of the 127th Canton Fair. The number and location of booths are subject to the announcement of the conference.  

Import Exhibition: Exhibitors are overseas pavilions and enterprises that have completed the prepayment of booth fees for the 127th Canton Fair. It is estimated that there are about 400 companies from about 30 countries and regions.

2. What is the specific format of the Canton Fair held online?  

The 127th Canton Fair will make full use of advanced information technology to establish a comprehensive online display docking platform on the official website of the Canton Fair. Exhibitors who have received the booth arrangement of this Canton Fair will all display online and participate online according to the exhibition area. The platform provides all-weather online promotion, supply and purchase docking, online negotiation and other functions, mainly including three major sectors:  

   (1) Online display and docking platform: First, companies can upload their own company and product information in the form of pictures, videos, 3D, VR, etc. to display in multiple forms, multiple dimensions, and convenience; , Enterprises can upload virtual booths to facilitate the three-dimensional display of images and publish products. The third is to strengthen and improve the search query function. Buyers can query products or companies by visiting exhibit categories, products and company keywords, booth numbers, etc. Virtual booth.  

Enterprises are requested to focus on the organization and uploading of exhibits on the online display and docking platform.  

   (2) Live broadcast marketing: establish online live broadcast columns and links, and set up a 10*24-hour online live broadcast room for each company separately. The live broadcast room is not limited by time and space. Enterprises can conduct separate face-to-face negotiations with customers online. It can also promote and promote a large number of merchants at the same time through webcasting, and provide functions such as lookback on demand, video uploading, interactive communication, and sharing, which provide convenience for enterprises to carry out personalized live marketing and communication negotiations. Enterprises are required to plan the live content and design the process in advance.  

   (3) Supply and purchase docking: the platform supports exhibitors and buyers to publish supply and demand information, strengthen online matching, and provide honest background information for both parties of the transaction, including the situation of buyers’participation, registration origin, previous exhibitors' participation, whether it is Canton Fair Brand companies, etc., copy online the mutually trusted trade negotiation environment of the physical exhibition. In order to respect and ensure the privacy of B2B trade, both parties can choose third-party tools to conduct in-depth negotiations and establish orders. The platform also provides some video conferencing and social software links to facilitate the use of both parties. The platform page provides multilingual translation support to facilitate communication between buyers and exhibitors.  

   (4) Synchronization activities of third-party platforms: the 127th Canton Fair will set up a cross-border e-commerce comprehensive test area; at the same time, some domestic third-party cross-border e-commerce platforms will be held with the theme “Synchronous Canton Fair, Global Business Opportunities” Participate in third-party e-commerce platform activities on a voluntary basis. The list of relevant platforms is yet to be announced.  

3. How to log in to the online exhibition platform?

About 25,000 export exhibition companies that have been arranged by the booth of the 127th Canton Fair and about 400 import exhibition companies can log in to the exhibition platform using the account number of the original Easyjet system, and other users cannot log in.  

Buyers and visitors at home and abroad can enter the online exhibition platform through the official website of the Canton Fair, etc. to log in, query the company name, browse the company's exclusive page, click on product information, and visit the company’s live broadcast room (if the company has set access restrictions Visitors need to apply to the enterprise to obtain an invitation code to enter) and other online exhibition operations. The conference will clarify the specific login process in the subsequent exhibition guidelines.  

4. Specific requirements for uploading corporate information and exhibit information?

Currently the platform is still under development. Exhibitors are requested to prepare relevant materials in advance and wait until the platform is opened for use in early May before uploading them in a unified manner. Time requirement: Complete all information upload before May 25th.  

Technical specifications: According to the development progress of the platform, some of the uploaded material specifications are currently provided first (see appendix for details), and the conference will continue to add to the subsequent exhibition guidelines.  

Quantity requirements: each company uploads at least 10 representative products in each exhibition area; companies that have obtained more than 1 booth need to upload 5 more products for each additional booth; at least one video display file is uploaded. There is no upper limit on the number of exhibits uploaded; the upload items must be no less than the lower limit.  

Each company can upload a VR format virtual booth in each exhibition area. Material suggestions: product multi-angle appearance display, functional icons, text introduction, specifications and technical parameters; corporate text introduction and real pictures.  

Information Quality: Each product must provide detailed Chinese and English names and product descriptions. Pictures, videos, 3D display files, etc. should be clear and have distinctive features, and the display content should be as rich and diverse as possible. If the enterprise needs, the product code can be customized according to the situation, which is convenient to connect with its own database.  

5. How to arrange training for online exhibition?

One is that the company combines its own needs and the characteristics of the online exhibition, and fully completes its self-training work; second, the technical support party will organize video training in May (the specific time will be notified later); third, the organizer will produce the exhibition depending on the progress of the group exhibition The guidelines have been issued several times; fourth, the provincial and municipal trading delegations will also organize exhibitors to conduct training as appropriate.  

6. How to participate in the selection of the Canton Fair Export Product Design Award (CF Award) in 2020?

The collection of products for the 2020 Canton Fair Export Product Design Award (CF Award) will be open until June 30. Enterprises are requested to simultaneously choose whether to participate in the CF Award when submitting product information for online display at the 127th Canton Fair. Relevant selection work will be postponed until the Autumn Fair.  

7. What are the arrangements for intellectual property protection and trade dispute handling?

At the organizer level, we have set up a column on the official website of the Canton Fair on the existing mechanism of the Canton Fair, based on the actual situation of the network, to provide intellectual property protection and trade dispute handling services for exhibitors and buyers.  

At the level of exhibitors, we will strengthen the technical guarantee and establish a protection mechanism for the characteristics of online hosting. Enterprises can protect their intellectual property by setting the scope of buyers and viewers who browse products and participate in live broadcasts.  

8. Other arrangements?

During the same period, the Canton Fair will host online forums (international trade development forum, industry thematic forums), online contracting (held at home and abroad), new product launches (showing innovative products) and other activities. Enterprises are welcome to actively participate in and pay attention to related activities.  

This is all about 127th canton fair online, for canton fair october 2020, we will release news about it, please check back on us.  

All the information and pictures are sourced from official canton fair site, https://www.cantonfair.org.cn/en/

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